The New Brand identity
"I believe we can achieve a leadership position based on distinctive client service
delivered by outstanding people in our member firms, partner-level involvement, and a
willingness to speak out on issues that matter to business and the wider public. Our
new brand is another important step in differentiating Grant Thornton in the marketplace"
David McDonnell, Chief executive officer for Grant Thornton International
The Grant Thornton brand style
A brand is perhaps the single most powerful tool that an organisation can use to communicate accountability and leadership wherever it does business. Grant Thornton member firms in over 100 countries are adopting the new brand identity and logo, making them instantly recognisable as part of the Grant Thornton International network. The tone of voice of the new brand is bold, clear and positive.
Mike Starr, Chief operating officer for Grant Thornton International, explains: "Building a brand that is aligned with the overall strategic aims and projected consistently throughout the world is central to the organisation's plans".
The logo
The logo consists of three elements: the symbol, the colour and the Grant Thornton ‘wordmark’. Together they express a bold, confident and cohesive global organisation.
The inspiration for the logo is the Mobius strip, discovered by mathematicians in the 19th Century. Its evolution into the Grant Thornton symbol captures the qualities of a continuous band that looks three dimensional, permanent, yet constantly flexible. It reflects everything coming together into one cohesive whole.
To help differentiate the Grant Thornton brand purple has been adopted for the symbol,
a colour predominately associated worldwide with leadership, dignity and governance.
The illustrative style
The new brand identity uses four different types of imagery including illustration,
black and white photography, portraiture and icons. All contribute to the objective of
creating a rich, creative brand: a brand that demonstrates bold and positive leadership,
a personal, human approach and clarity in thought and delivery.
About Grant Thornton International Ltd*
Grant Thornton International is one of the world's leading organisations of independently owned and managed accounting and consulting firms. The strength of each local firm is reflected in the quality of our organisation. Grant Thornton International member firms share a commitment to providing the same high quality service to their clients wherever they choose to do business.
Grant Thornton International does not deliver services in its own name. Each member and correspondent firm in Grant Thornton International is a separate independent national firm. These firms are not members of one international partnership or otherwise legal partners with each other, nor is any one firm responsible for the services or activities of any other. Each firm governs itself and handles its administrative matters on a local basis.
*All references to Grant Thornton International in the press release and this “Notes to editor” section are to Grant Thornton International Ltd. Grant Thornton International Ltd is a non-practicing, international umbrella entity organized as a private company limited by guarantee incorporated in England and Wales.
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We are enthusiastic about the role of assurance and its ability to deliver value to business leaders and the investing public. Assurance is a growing business at the hearth of Grant Thornton. And, for every client, it is fundamental and increasing need.
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The financial barriers that once stood between nations have all but disappeared. National economies are uniting in a truly global market. These are vibrant times – of transition, reforms, mergers and acquisitions, alliances and divestitures.