Grant Thornton launches new brand

Grant Thornton in Macedonia unveils its new brand identity today, February 19, 2008. Grant Thornton member firms in over 100 countries will adopt the new global brand identity and logo and be instantly recognisable as part of the Grant Thornton International organisation.

Mrs. Ruzica Filipceva, Managing Partner, explains, "Our clients receive a distinctive, personalised service from Grant Thornton here in Macedonia and rightly expect the same level of quality when they use Grant Thornton firms anywhere in the world. The new brand actively demonstrates our membership of a leading global organisation that gives our clients access to the knowledge and experience of over 2,200 partners from member firms worldwide."

David McDonnell, Chief executive officer for Grant Thornton International, added, "The global accounting profession needs leaders who are prepared to speak out on issues that matter to business and to the wider public. Our new brand is another important step in differentiating Grant Thornton in the marketplace."

Grant Thornton International Ltd is one of the world's leading organisations of independently owned and managed accounting and consulting firms providing assurance, tax and specialist advisory services to privately held businesses and public interest entities. Clients of member firms can access the knowledge and experience of more than 2200 partners in over 100 countries and receive the same distinctive, high quality and personalised service wherever they choose to do business. Grant Thornton International strives to speak out on issues that matter to business and the wider public and to be a bold and positive leader in its chosen markets and within the global accounting profession.
 

Notes to editors:

The Grant Thornton logo

The logo consists of three elements: the symbol, the color and the Grant Thornton ‘wordmark’. Together they express a bold, confident and cohesive global organisation.
The inspiration for the symbol is the Mobius strip, discovered by mathematicians in the 19th Century. Its evolution into the Grant Thornton symbol captures the qualities of a continuous band that looks three dimensional, permanent, yet constantly flexible. It reflects everything coming together into one cohesive whole.

To help differentiate the Grant Thornton brand, purple has been adopted for the symbol, a colour predominately associated worldwide with leadership, dignity and governance.

The Grant Thornton imagery style

The new brand identity uses four different types of imagery including illustration, portraiture, icons and black and white photography. All contribute to the objective of creating a rich, creative brand: a brand that demonstrates bold and positive leadership, a personal, human approach and clarity in thought and delivery.

The Grant Thornton tone of voice

The tone of voice of the new Grant Thornton brand is bold, clear and positive.
For further enquiries, please contact:
Slavco Filipcev
International Practice Partner
M.H. Jasmin 52v-1/7
1000 Skopje
Macedonia
T: +38923214700
F: +38923214700
Issued on: February 19, 2008

About Grant Thornton International

Grant Thornton International is one of the world's leading organisations of independently owned and managed accounting and consulting firms. The strength of each local firm is reflected in the quality of our organisation. All Grant Thornton International member firms share a commitment to providing the same high quality service to their clients wherever they choose to do business.

Grant Thornton International does not deliver services in its own name. Each member and correspondent firm of Grant Thornton International is a separate independent national firm. These firms are not members of one international partnership or otherwise legal partners with each other, nor is any one firm responsible for the services or activities of any other. Each firm governs itself and handles its administrative matters on a local basis.

All references to Grant Thornton International are to Grant Thornton International Ltd. Grant Thornton International Ltd is a non-practicing, international umbrella entity organized as a private company limited by guarantee incorporated in England and Wales.