Grant Thornton International launches first international advertising campaign
Grant Thornton International, one of the world's leading organisations of independently owned and managed accounting and consulting firms, is running its first international advertising campaign. This follows the roll-out of its new global brand identity earlier this year.
The campaign, based around the insight that 'big decisions follow you around', features people in a range of scenarios outside the office, wrestling with tough business dilemmas. It will initially launch with outdoor, digital and press activity in Europe, Asia Pacific and Latin America. The campaign consists of six executions shot by award-winning photographer George Kavanagh.
The campaign's second phase will comprise broadcast activity in partnership with CNN International running on TV and online. A dedicated website, www.grantthorntondecisions.com, complements the above the line campaign.
Jon Geldart, Global Director Marketing Communications of Grant Thornton International commented that, "Grant Thornton is a very different organisation to its competitors and the campaign supports the positioning of our global brand. We wanted to engage with our member firm clients and demonstrate our genuine empathy with the hard commercial issues they face, not focus on the services we offer.”
For further information please contact:
Jess Koslow
Senior PR Executive
Grant Thornton International
T: +44 (0)207 391 9564
M: +44 (0)7989358864
E: jessica.koslow@gtuk.com
About Grant Thornton International
Grant Thornton International is one of the world's leading organisations of independently owned and managed accounting and consulting firms. The strength of each local firm is reflected in the quality of our organisation. All Grant Thornton International member firms share a commitment to providing the same high quality service to their clients wherever they choose to do business.
Grant Thornton International does not deliver services in its own name. Each member and correspondent firm of Grant Thornton International is a separate independent national firm. These firms are not members of one international partnership or otherwise legal partners with each other, nor is any one firm responsible for the services or activities of any other. Each firm governs itself and handles its administrative matters on a local basis.
All references to Grant Thornton International are to Grant Thornton International Ltd. Grant Thornton International Ltd is a non-practicing, international umbrella entity organized as a private company limited by guarantee incorporated in England and Wales.
